If Miguel Cotto is able to defeat Middleweight champion Sergio Martinez, he would increase his stock in a negotiation for a fight with Mexica superstar Saul Canelo Alvarez. Golden Boy Promotions and Top Rank Promotions are still at odds, but both want nothing more than to use Cotto's enormous drawing power to strengthen there fighters resume. Cotto who has become the shrewd businessman as of late, will make it very difficult to secure a fight with him as both sides will struggle to get him, and Miguel will only slide with the highest bidder.
That's why boxing needs Martinez to stop this corruption, and bring order to the sport. Too many b rated fighters making rules like they are Floyd Mayweather. They just don't understand they are not on the same boat, but if Cotto has his way he will be back on the Mayweather boat once again.